Tuesday, June 21, 2005

Relevance in Search Results

The ongoing pursuit by Google for greater relevance in search engine results has been shown in Patent filing #20050071741 - Information Retrieval Based on Historical Data. From now on Google algorithm will analyze the history of your web pages and the history of links to your website. All the information gathered will be used to determine relevance. If you want to prevent your website from disappearing in search results you need to create new content on existing pages and keep adding new web pages.

Wednesday, June 15, 2005

SEO Principles

The following is an excerpt from Infoworld.com

What are some basic SEO principles?

A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:

-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.

-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.

-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.

Why should a company bother to use SEO if it can buy pay-per-click ads?

A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.

How much should a company expect to spend on SEO consulting work?

It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.

What should CMOs look for when evaluating SEO consultants?

In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.

Saturday, June 04, 2005

Google Success and Failure

When searching the Internet one can find lots of optimism there. Google reveals about 74,400,000 results for the word Failure and about 201,000,000 results for the word Success. Perhaps this is why
I am so attracted to the Internet. I just wonder how many times the word success has been used to try to trap some of us into all those fraudulent business schemes.
Searching for failure Michael Moore website is at number two position. I wonder will MichaelMoore.com ever get to be number one in this fun SEO game?

Thursday, June 02, 2005

SEO Seminar

Advanet is conducting an entry level seminar in Brisbane, Sydney and Melbourne January 23-26 about search engine optimisation SEO. Subjects covered are:
Brand development online, strategic web marketing plan and how to leverage SEO to build your brand online.
Making your company products and services visible on the Internet searches.

In this one hour seminar you will find out how SEO will improve search engine results for your products and services so you can attract new customers by improving your website visibility.
Who Should Attend?
Those interested in learning how to improve their website in the search engines results.
Marketing directors and sales managers who want to get their websites to be found online.

If you would like more information about how Advanet Pty Ltd can help your company with SEO services and building your brand online please email us at advanet@gmail.com with your most important keywords list. One of our SEO experts will take your keywords list and refine it for better results, evaluate your competition and provide you with the strategic web marketing plan customised to suit the requirements for your business needs. We look forward to hearing from you.