Emarketing Strategy in Australian Review

Searching Websites

2011-11-05T19:32:00.005+11:00

Google can be used to search for specified phrase within a website. In order to do that you need to specify a command: site:URL "keyphrase" For example: site:advanet.blogspot.com "search engine".
With other useful command you may discover websites that offer similar content to the ones you already know. You can use this Google search command to find similar sites as well: related:advanet.blogspot.com.

Twitter SEO Value

2010-10-23T12:21:00.002+11:00

Twitter has gained huge popularity in last few years. And many ask the question about its SEO value. From Google perceptive Twitter links have nofollow attribute, which blocks the flow of PageRank, and carry little link value to help with organic rankings. But even nofollow links bring extra visitors to the target website which is the main goal of SEO. The other benefit is that Twitter is a social media tool which creates community and relationships. And implementing social media tools can go a long way in building Internet brand awareness and raising company profile.

Is SEO overrated

2010-02-08T14:49:00.000+11:00

Some of the customers are getting frustrated and asking: Is SEO overrated? It is probably like asking is recession overrated? It all depends where you live, and how good or bad your finances are. Global economic downturn has caused many companies losing their sales. And many of them are cutting down marketing budgets to increase cash flow. However without their current spending for search engine marketing, the sales numbers could have been even worse. Also search engine optimisation is still one of the best strategy to bring traffic to the website and it deos not requite big marketing budget. SEO is not overrated but in some cases it is misunderstood and poorly executed marketing strategy.

Simple SEO Tips

2009-03-20T13:42:00.011+11:00

Some may say - there is nothing simple about search engine optimisation. However, whether SEO is easy or not really depends on the particular website. In most cases SEO is not difficult as long as sufficient time and effort is invested into the project.
1. Create webpage titles related to targeted keywords.
2. Make your meta description unique for each webpage.
3. Use most important keywords in webpage name or URL.
4. Use cascading style sheets (CSS) rather then tables.
5. Add H1 tags preferably towards the top of each webpage.
6. Implement breadcrumbs functionality on your website.
7. Analyze your targeted keywords using Google suggest.
8. Implement the sitemap as text links.
9. Put CSS and JavaScript into external file.
10. Describe your images with the use of the alt tags.
11. Make sure your site logo alt tag contains your keywords.
12. Avoid automatic directory submission.
13. Find quality links to your website. Not easy.
14. Don't use same anchor text in all your inbound links.
15. Use deep linking to many webpages on your website.

Subdomains and SEO

2008-12-21T13:01:00.004+11:00

Are there any benefits in using subdomains for the purpose of website search optimisation? The answer is yes, but with a few reservations. Subdomain is a domain that is part of a larger domain. For example "serivces.seo.com" is a subdomain of the "seo.com". At present, maximum two results can appear for a domain in the top 10. There is one exception that applies only to major portals such as Amazon, Ebay, About.com etc. Search Engine Land advice is to use subdomains when you have very disparate content that you feel searchers would feel relevant. For instance, if you have a travel site, it may make sense to use subdomains to categorize cities. Recommending further that for each search query that you want to list, make sure that you have one or two pages that you most want to rank for those terms and focus on optimizing those with keywords, anchor text, and links. Know that every page on your site won’t rank for each query, so decide which are the most relevant.

Search Engine Bias

2008-08-18T12:51:00.002+10:00

The question of search engine bias can be easily verified by examining search results for popular words and phrases. I have performed search for very competitive and frequently searched word finance on Google and Yahoo.
As I expected Google lists as number one:
Google Finance
Google Finance offers a broad range of information about stocks, mutual funds, public and private companies. In addition, Google Finance offers interactive ... finance.google.com
And Yahoo shows in top position... no surpise here:
Yahoo! Finance
Free sharemarket information, financial news, glossaries and guides to help you learn about Australian and international markets.
au.finance.yahoo.com
See if you can find other examples of search engine bias.

Two Words Phrases

2008-06-23T11:57:00.002+10:00

One of the leading web ranking provider RankStat.com reported that most people use two word phrases in search engines. There is also a tendency developing that single word phrases searches are in decline and multi word phrase searches are becoming most common. Of all search engines world wide, 28.38 percent use 2 word phrases, 27.15 percent use 3 word phrases and 16.42 percent 4 word phrases.
The 10 most used word phrases in search engines on the web are:
1. Two word phrases 28.38 percent
2. Three word phrases 27.15 percent
3. Four word phrases 16.42 percent
4. One word phrase 13.48 percent
5. Five word phrases 8.03 percent
6. Six word phrases 3.67 percent
7. Seven word phrases 1.63 percent
8. Eight word phrases 0.73 percent
9. Nine word phrases 0.34 percent
10. Ten word phrases 0.16 percent

MyHome in Difficulty

2008-05-30T15:25:00.009+10:00

Major online Australian property portal MyHome is about to shut down its website after burning cash for past 15 months. MyHome.com.au owners are Microsoft and PBL which shows that having money is just not enough to succeed or should I say to survive in business. They have spent around 20 millions dollars in an attempt to capture a share of the $140 million online property advertising market. However MyHome found that it could not attract nearly enough online property searchers to at least break even. Unique visitors have reached half a million per month, while Domain.com.au has two million and Realestate.com.au more than four million unique browsers. The costs were too high and hence the decision to pull the plug. From SEO perspective the website has been only at around # 18 on Google while searching for "property for sale". Failure to get to top 5 listings as well as usabilty issues had a negative impact on the whole business model.

Search Events in 2008

2008-01-03T14:36:00.000+11:00

If you are looking to learn more about SEO I have a list of upcoming SEO events and search marketing conferences. This year Search Engine Strategies will be held on March 17-20, 2008 in New York City. WebmasterWorld's PubCon will be in Las Vegas Nevada in later months of 2008. Ad Tech online marketing conference is now hosting in 10 cities around the world with the first in Sydney on March 12, 2008. SXSW Interactive Festival will take place from March 7 to March 11 in Austin, Texas. Those are the most important shows, but please leave a comment if there are any other SEO events which could be included on this short list.

Christmas SEO

2007-12-17T12:00:00.000+11:00

Things seems to be winding down before holidays so I thought I will do some Googling for Christmas and SEO. It is a very far fetched and unrelated search but few interesting results could be worthwhile to mention. First there is a Christian Web Masters Forum which expresses concern that "Christians should try and get a good explanation of the nativity and what Christianity is all about as the top search result for "Christmas" at Google." Yes I can see that, since Google shows as first result Wikipedia entry for Christmas and just below we can find North Pole Santa Claus website as a second result. But I think it will be hard to dismiss Santa Claus which has become very strong tradition. The other news is that we will be able to track Santa in Google Earth on Christmas Eve in real time.

Harmful Web Content

2007-10-28T12:16:00.000+11:00

In order to combat browser malware installations and make Internet safer, Google is displaying a brief message in the search results next to offending website as follows: This site may harm your computer. You may succeed to get your website to top 10 results but if you get this kind of message next to it, you would want to quickly redesign the website in order to avoid further negative publicity. However not everyone is getting the message. This morning when I run a search for "seo consulting" the current # 4 result showed as follows:
SEO Consultant - Shimon Sandler Blog SEO Consultant ...
This site may harm your computer.
The SEO Consultant must start with understanding the clients’ business and marketing goals to develop the strategy and approach for a winning SEO campaign. ...
www.shimonsandler.com/?p=200 - Similar pages
The question is that - if Google is a search engine, should it have a role to pass judgement on the websites?

Kitchens and SEO

2007-08-16T15:33:00.000+10:00

Article "How to scale Mt. Google" in Business 2.0 magazine described a story on kitchen cabinetry online store - Kitchen Cabinet Mart based in Northern California. From humble beginnings when a website ranked low on Google, the owner Giovanna Villanueva has managed to get to number one listing. By methodical application of many SEO techniques when searching for "kitchen cabinets" (very popular phrase in this category) her website pops up at the top of Google's very important first page, even ahead of one of the country's largest cabinetmakers, Merillat Industries. The small business website KitchenCabinetMart.com went up from few orders to $10,000 in sales per month and Villanueva says that she can hardly keep up with all the inquiries and orders.

Politics and Search Engines

2007-06-08T16:09:00.000+10:00

Looking at important title tags of two major political parities in Australia it seems that Labour Party has updated their meta tags recently trying to present a subtle political message for anyone using search engines. Liberal Party has done nothing so far and we are presented with very boring and unappealing message. Liberals are not getting good advice on optimising their website for search engines, but at the same time they prefer to spend hundreds of millions of dollars mostly for TV ads. According to Labour Party website, by election day later this year, John Howard will spent at least $850 million on taxpayer funded government advertising.
The Liberal Party of Australia
Official site of the Liberal Party of Australia. Features news, events, current topics, contact information and links ... www.liberal.org.au
Australian Labor Party
HOWARD'S ADVERTISING BLITZ. John Howard is wasting taxpayers' money at record speed. By election day later this year, he will have spent at least $850 ... www.alp.org.au

SEO Consolidation

2007-04-22T12:21:00.000+10:00

Recent article in Media section of The Australian has revealed that one of the top SEO companies in Australia - Found Agency is due to complete the sale of its business to specialist marketing services Photon Group Limited for estimated $3 million. Siimon Reynolds is one of the executive directors in Photon Group Limited so it is a definite sign that SEO is taken more seriously and becomes a major strategy for big marketing agencies. It is the second acquisition of SEO business in last few months. In December 2006 Chris Dimmock has sold his search engine marketing company - Cogentis to BlueFreeway Limited. SEO companies consolidation is a new trend in Australia but it should not come as a surprise since in United States, big Madison Avenue marketing agencies have been buying SEO companies for last few years. For more details see the article:
Link kings net rich pickings in The Australian.

Chief SEO Speaks

2007-02-16T15:28:00.000+11:00

On a recent SES London conference Matt Cutts who is a software engineer and the head of the Google's webspam team has shared his vision for Google in a keynote interview. According to Matt the main theme for Google in years to come will be personalization and localization. The ambition is to organize the world information and store data at Google with Gmail and other tools. Matt was also asked about the spam issue: "Matt answers: There was this guy who claimed there is no way his cloaking could be detected because he used “super duper” cloaking. His “super duper” cloaking had pages name “Doorway-Page-Alta-Vista”, my mom could detect that." And more about the definition of spam: Matt: That can be tough. Litmus test: what was the intent and how was it done. Spammy techniques – sneaky java scripts, techniques that are use help to determine the intent. Measuring how happy users are is important. Spam can be defined as noise, noise from your signal. Off topic spam – you type in your name and get porn. That is not in anybody’s interest. Cookie cutter sites that don’t add any value – 50 sites that there’s no diversity. No value add for the customer. There are definitely shades – some are more serious and some less." Matt was also asked about his favorite Non-Google tool. Yahoo site explorer was the answer.

SEO and Public Relations

2007-01-12T11:36:00.000+11:00

John Andrews and Todd Malicoat in their recent posts have attempted to describe 16 reasons why people hate SEOs. I think it is very funny insight about what SEOs struggle with on a daily basis. Expert SEO not only makes you feel really stupid but is a Scary Thing too. "Your Expert SEO comes in and immediately everyone can see she knows her stuff. And your stuff. And his stuff. And that guy's stuff. Nobody is safe. This SEO person seems to hold a very broad yet very, very advanced expertise *and* is one of the most creative people you have ever met. This is scary." And about sacred cows "In fact, SEO Experts know that Sacred Cows make the best hamburger. Your SEO Expert says sell the cows and buy a few plastic cows to put out on the lawn at Christmas." Find out more about 16 Reasons People Hate SEOs.

Thoughtful Comments

2007-01-04T17:34:00.000+11:00

Thoughtful comments on a subject of the post may benefit your blog in more ways than one. If your comment is well-written the blog owner will follow it keenly. Adding questions in comments may enhance the post and start a longer discussion which will lead to clarification of the main subject. Your comments will also add quality back links to your blog which in turn will make your blog more visible on search engines. By adding comments bloggers feel encouraged to continue with their writing. On the other hand authors of nuisance comments know what they are doing. And their strategy never goes a long way, since they will be ignored at best or simply deleted and forgotten.

Practical SEO Workshop

2006-11-06T12:50:00.000+11:00

We will be presenting an interactive SEO workshop on how to design and update the websites for search engine visibility. During the practical search engine optimisation session we identify opportunities for immediate improvement based on the websites submitted by workshop participants. The date for Sydney workshop is scheduled for December 11. Starting from evaluation of actual websites we will analyse the search term selection, meta tags strategies and linking options. With plenty of personal attention from our SEO tutor you will learn how to increase your branding and competitive advantage on the search engines. At the conclusion the clear SEO strategy will be presented on case by case basis.

Government Web Usability

2006-11-05T10:59:00.000+11:00

In a recent October issue of Government News magazine I have found an article about usability issues with respect to government organizations websites in Australia. Document dumping seems to be quite a common way of adding and building web pages. The end result is that things are hard to find and there is a lack of website functionally. On a bright side more government departments are conducting usability studies and improving their websites. One of the good examples is Australia.gov.au website. However in my opinion they should capitalize the link to business.gov.au on the left side. It is not a capital letter at the moment, possibly they refer to small business? Also search for Australian government on Google shows as a second result: " Not Found - australia.gov.au Australian Government Australian Government ... We're sorry, but there is no australia.gov.au web page that matches your request." That gives very unprofessional look. Also the third website on the list www.gov.au shows very poor title tag: Home - www.gov.au. There is still a big area for improvement here.

SEO Bootcamp Sydney

2006-11-02T13:23:00.000+11:00

This year Search Engine Boot camp organized in Sydney on 30 November will be dedicated to SEO and SEM topics. The agenda will cover subjects from intelligent keywords research, SEO site structure, local search and PPC management tools. The afternoon sessions will focus on advanced SEO about optimising for flash and database driven websites. The case study or rather live interactive SEO clinic will have a website analysed for search engine friendliness. For more information visit:
www.searchenginebootcamp.com.au/wordpress

Search Engine Strategies

2006-09-20T13:52:00.000+10:00

Last month San Jose was a place to be for all search engine marketing professionals. And they came in thousands to find out about the latest trends in SEO market, Internet advertising, search optimization issues and all related areas. Search Engine Strategies conference was as usual very loud with bright lights and all the companies trying to outdo each other on the exhibition floor. The big fun moments came as we were invited to Mountain View Googleplex for the Fifth annual Google Dance where we had the opportunity to meet with Google engineers and visit Google Labs technology playground area. For more visit the official SES Strategies website.

World Wide Web Origins

2006-08-19T11:33:00.000+10:00

The history of the World Wide Web started just 15 years ago on August 6, 1991 by Sir Tim Berners-Lee. On that date the first web site was built http://info.cern.ch and put online. Later on that day Tim Berners-Lee wrote a post on the alt.hypertext newsgroup introducing his world wide web project to the world. In the original post he said: "The WorldWideWeb (WWW) project aims to allow links to be made to any information anywhere. The address format includes an access method (=namespace), and for most name spaces a hostname and some sort of path. The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the web to other areas, and having gateway servers for other data. Collaborators welcome!"
The greatest thing is that his idea is available freely, with no patent and no royalties due, so it keeps spreading like a wild fire.

Myths about SEO

2006-07-17T12:30:00.000+10:00

In the recent interview Laura Lippay, SEO Program Manager for Yahoo has been expressing concern about lack of education in the area of search engine optimization techniques. Quite often SEO propaganda headlines does not match with good skills and improved search engine results. Those are her words: "There always seems to be a lot of stuff going around that just does not have real proof to back it up. I do not really believe any of it until I can test it for myself. A lot of site owners, seem to think that all they need to do for SEO is slap a couple of keywords in a browser title and an H1 tag on their page and they will see results. The lack of education of SEOs and non - SEOs alike is disheartening sometimes. We still have a lot of work to do on the education front."

World Cup Live Search

2006-07-11T13:11:00.000+10:00

During the World Cup 2006 Google offers live scores and live tracking of matches. To see the results simply type in the names of the countries which play the game. For the latest game being played type in world cup results. In addition by following the top link www.google.com/ig/worldcup Google will show information about the live scores, when it starts, the teams, who scored and videos for each goal duiring the match.

SEO Contest for Charity

2006-05-29T11:41:00.000+10:00

The SEO contest has been announced by the webmaster community forum Webmaster-talk.com. The keyword phrase for the contest is: "retsambew dash klat for Charity" which means "webmaster dash talk" spelled backwords. The end date is Friday 01 September 2006. To win the website will need to rank the highest for a brand new domain and a keyword phrase "retsambew dash klat for Charity" in Google. The total cash value of the prizes is $5,810.30. The contest conditions stipulate that one must use a brand new domain name and the winning page must link to a charity of your choice from Give.org.

Search Party News Article

2006-05-12T14:54:00.000+10:00

Advanet has been mentioned in the Fairfax Business Network article which deals with SEO business in Australia. Three leading search engine marketing companies have been selected by a journalist from the Sydney Morning Herald to provide the advice and opinions about the current state of the Internet marketing game.
The extensive news article covers advice on search friendly aspects of the web design and how to achieve higher placements on search engines. To add some spice to rather technical SEO subject, speed dating company has been chosen as a case study. And for those who want to stay incognito, there are also hints about how to disappear from the search engine results. I guess most of us will want to do just the opposite, so I encourage you to read Coming to the aid of the search party.

SEO and Journalism

2006-04-17T16:11:00.000+10:00

How to give your post or an article search engine friendly title? That is the question which some journalists and bloggers are considering. The New York Times in the recent article This Boring Headline Is Written for Google is elaborating on how to attract search engine spiders and do not bore readers at the same time. It will be a difficult act to balance.
"The news media are gingerly stepping into the field of SEO. It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year. SEO seems to be an endless chess game. The optimizer wizards devise some technical trick to outwit the search-engine algorithms that rank the results of a search. The search engines periodically change their algorithms to thwart such self-interested manipulation, and the game starts again."

BMW and Fast SEO

2006-03-21T15:32:00.000+11:00

Out of control speeding BMW on one of the English motorway was not the only difficulty facing the German automaker. Google has removed the German BMW website from its index and they have learned the hard way that fast SEO strategy does not work very well. The delisting lasted for only three days, and SEO community had a chance to see that no matter how big is the company they need to follow the Google guidelines in order to achieve good search engine positions.
BMW web designers had repeated the words "gebrauchtwagen" and "neuwagen" which means "used car" and "new car" many tens of times on the home page. They used two techniques: invisible text and keyword stuffing to boost the search engine rankings. Those are some of the black hat SEO methods which sooner or later lead to demise of the website.

Online Advertising

2006-01-03T15:14:00.000+11:00

Are you tired of online advertising? Most people would agree that everywhere we look we find so called - efficient targeted online ads, and there are just too many of them. So why if everybody is very tired of all the ads, the website which is full of them and having no other content at all, receives 25,000 unique visitors every single hour? I am referring here to Million Dollar Homepage designed by Alex Tew, a 21-year-old business student from England. If you are not quite tired of online ads you can find his website easily.

SEO Marketing Boom

2005-12-05T15:27:00.000+11:00

Search engine optimization (SEO) and Search engine marketing (SEM) are becoming more recognized form of online advertising for ever-growing number of companies. Over 12 billion dollars will be spent this year in the United States alone. In Australia this figure is close to 90 million dollars. Many big companies like for example Procter & Gamble are cutting back on their TV ad spending, and increasing funds for Internet brand building. The main challenge for SEO companies is to ensure that the websites of their customers are appearing first in the search engine results when certain keywords for products or services are requested. However this will become increasingly difficult as more companies will enhance their websites to compete for top search results.

MSN Book Search

2005-12-02T12:53:00.000+11:00

According to internal Microsoft research over 50 percent of online queries go unanswered on search engines. To address this issue Microsoft intention is to to launch MSN Book Search. This will greatly improve finding the exact information including the content from the books, academic materials, periodicals and other print resources. The idea of a book search in not new, since Google started its own Google Book Search called Library Project many months ago. This has created already some controversy and has provoked lawsuits by publishers and writers. It will be a battle for Microsoft as well, to achive its goal in creating more relevent search results.

Google Earth Search

2005-10-18T13:30:00.000+10:00

Google Earth, the site launched in June this year, offers maps and satellite images for regional searches. Although not all areas are highly detailed, some images are very high resolution, and some show sensitive military or government locations.
Countries like India and China expressed concerns about danger of this knowledge to be used in possible attacks against those locations. Debbie Frost, spokewoman for Google, noted that the software uses information already available from public sources however Google welcomes dialogue with governments, and we will be happy to talk to authorities about any concerns they may have.
In Australia there is strong opposition from Australian Nuclear Science and Technology Organisation ANSTO for making the Sydney Lucas Heights nuclear reactor images freely available. And ANSTO demands for the Google Earth images to be completely obscured or at least the quality of imagery downgraded.

Search Engine Rankings

2005-10-05T11:10:00.000+10:00

According to recent search engine rankings conducted by ComScore Networks Google accounted for 37.3% of searches (up 1.2% from July 2005 search engine rankings), Yahoo! had 29.7% of the search engine traffic, followed by MSN 15.8% , AOL Search 9.6% and Ask Jeeves 6%. Google is also recognized as the best news search engine, most SEO and webmaster friendly search provider and best search ads provider.

Spam Blog Crusade

2005-10-03T10:15:00.000+10:00

There is a spam blog crusade going out there. And some people are attempting to explore this trend from a commercial perspective creating spam blog directories and generating lots of traffic to their sites where they usually have AdSense or other type of advertising. Just recently I have seen on Technorati big adds about making money from the blog by placing text links. So what is a spam blog? I guess it is all about where do we draw the line? It would be similar as a question: at which point a man who starts to lose hair becomes a bald man? Sorites paradox again.
For me one of the examples of spam blogging is what bloggers are doing with the keyword "failure". It is an old story I admit, but it will not go away. So, are we going to call all the tens of thousands of bloggers link spammers? I am not here to judge that. And I think that the First Amendment does guarantee freedom of speech and the freedom of links we can have on our blogs. And for those who don't like the results, they most likely missed out on this special sort of voting.

Interview with SEO Consultant

2005-08-25T14:06:00.000+10:00

I share belief with Terrence Gordon from Performance SEO that Search Engine Optimization will become more of a controlled environment and less of a "wild west" as more companies realize its value and start investing larger sums of money. In his recent interview he has been discussing the value of a page rank, integrating Flash into SEO projects, Google sandbox, SEO competitions and return on investment that companies are receiving from Top Rankings in the search engine results. To view the entire interview see Google Blogoscoped.

Relevance in Search Results

2005-06-21T15:40:00.000+10:00

The ongoing pursuit by Google for greater relevance in search engine results has been shown in Patent filing #20050071741 - Information Retrieval Based on Historical Data. From now on Google algorithm will analyze the history of your web pages and the history of links to your website. All the information gathered will be used to determine relevance. If you want to prevent your website from disappearing in search results you need to create new content on existing pages and keep adding new web pages.

SEO Principles

2005-06-15T14:51:00.000+10:00

The following is an excerpt from Infoworld.com

What are some basic SEO principles?

A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:

-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.

-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.

-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.

Why should a company bother to use SEO if it can buy pay-per-click ads?

A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.

How much should a company expect to spend on SEO consulting work?

It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.

What should CMOs look for when evaluating SEO consultants?

In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.

Google Success and Failure

2005-06-04T15:13:00.000+10:00

When searching the Internet one can find lots of optimism there. Google reveals about 74,400,000 results for the word Failure and about 201,000,000 results for the word Success. Perhaps this is why
I am so attracted to the Internet. I just wonder how many times the word success has been used to try to trap some of us into all those fraudulent business schemes.
Searching for failure Michael Moore website is at number two position. I wonder will MichaelMoore.com ever get to be number one in this fun SEO game?

SEO Seminar

2005-06-02T13:45:00.000+10:00

Advanet is conducting an entry level seminar in Brisbane, Sydney and Melbourne January 23-26 about search engine optimisation SEO. Subjects covered are:
Brand development online, strategic web marketing plan and how to leverage SEO to build your brand online.
Making your company products and services visible on the Internet searches.

In this one hour seminar you will find out how SEO will improve search engine results for your products and services so you can attract new customers by improving your website visibility.
Who Should Attend?
Those interested in learning how to improve their website in the search engines results.
Marketing directors and sales managers who want to get their websites to be found online.

If you would like more information about how Advanet Pty Ltd can help your company with SEO services and building your brand online please email us at advanet@gmail.com with your most important keywords list. One of our SEO experts will take your keywords list and refine it for better results, evaluate your competition and provide you with the strategic web marketing plan customised to suit the requirements for your business needs. We look forward to hearing from you.

Google Link Command

2005-05-19T16:43:00.000+10:00

Many of us know by now that to find the inbound links to a website we can use the Google link command as follows: link:www.yourdomain.com. However as of late only less than 10% of inbound links is reported by Google. There is lots of speculation about why is that, but no one knows the full answer yet.
To find a better answer to links question use Yahoo link command linkdomain:www.yourdomain.com or MSN link:www.yourdomain.com and this will give you a better understanding of your link popularity.

Searching Books

2005-05-12T17:15:00.000+10:00

With Google Print and Amazon Search Inside the Book you can have limited full text and full image access to hundreds of thousands of books. However there are limits to what you can do with this information. You are unable to save or print or copy and paste the scanned pages from books. Google started also the Library Project where it works with several major libraries to digitize their collections and make them searchable on Google Print.

Web Analysis Under Pressure

2005-05-06T11:52:00.000+10:00

Nerds On Site Inc. has announced that their current online hit counter service will be discontinued due to the old code which is not efficient enough to handle over million hits per day. The new hit counter web application will be significantly upgraded and be available online by May 9th. When the online visitor counter, which is on my site as well shows: "? online" it means that the web application is offline due to heavy traffic.

Updating this post in 2006 I would like to add that subsequently I have replaced the online visitor counter with the one from www.fastonlineusers.com.

Google Adsense News

2005-04-27T14:53:00.000+10:00

Internet is gradually becoming a billboard for Google's ads. Like it or not, it will stay that way. And as long as advertising revenues are helping small web publishers it is a positive outcome for most of us. Since March 2005, Google allows to "accurately disclose the amount of Google's gross payments". If you wonder how much other websites and blogs are making from Adsense you can visit AdMoolah.com and query its earnings database. And consider to view the story in USA Today on: Google's AdSense a bonanza for some websites.

Benedict XVI and Internet

2005-04-22T14:08:00.000+10:00

Before new pope, Benedict XVI, has choosen his name, the Internet domain name www.benedictXVI.com was already taken. Shortly after, the domain name was offered for sale on eBay.com with the price well above $1000 last time I looked.

The other popular spot on the Internet is unofficial blog covering His Holiness thepopeblog.blogspot.com. If you need to contact the pope he got himself the email address: benedictxvi@vatican.va.

Elusive Google Sandbox

2005-04-15T13:25:00.000+10:00

Google created the sandbox new website filter starting in March, 2004. The main reason was to stop spam related websites from adding large number of purchased links, to achive high rankings for their keywords from the date of launch. Only some websites are placed in the sandbox, but it happens more frequently for those websites which are seeking rankings for highly competitive keyword phrases. In order for your site to get out of the sandbox, you need to continue building strong incoming links, have good link anchor text, and add more keyword rich relevant content on your webpages. Google does not say much about sandbox effect, and when you search for sandbox term you will find Google Adwords Keyword Tool as the first result.

Yahoo supports Wikipedia

2005-04-09T13:58:00.000+10:00

Yahoo Search engine will supply hardware and other resources to the Wikimedia Foundation Inc. to support that nonprofit organization's free Wikipedia online encyclopedia. Yahoo Search also will feature abstracts of Wikipedia content at the top of relevant search results in the form of shortcuts, which are either factual information or links to factual information. Yahoo's shortcuts are intended to give the answers right on the search results page, so users don't have to browse away to other websites for the desired information.

Search Results and Blog Power

2005-03-25T12:08:00.000+11:00

Blogs are achieving much higher search engine rankings than most websites from the same business sector. As an example when you type in Google the two word phrase business world you will see that blog www.blogbusinessworld.blogspot.com ranks # 5 out of 439,000,000 results, just few positions behind BBC News. We could debate of the importance of the search results but the fact is there are many far wealthier organizations, with expensively designed traditional websites, ranked behind that blog. And as everyone knows higher traffic to the blog or website equals higher sales revenue.

Customer Satisfaction

2005-03-10T15:12:00.006+11:00

Below are some of our customers search engine positioning results. We are not able to guarantee your company number one position on Google or Yahoo searches. However in most cases being at top five positions in the search results is the best outcome of our SEO process.

Click on the Google links below to see the search results for our selected customers:

Search for "boat syndicate" - in Top 10 results for Smartboating
http://www.google.com.au/search?hl=en&safe=active&q=boat+syndicate&meta=

Search for "safety dvds" - in Top 10 results for FutureMedia
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=safety+dvds

Search for "homeopathics sydney" - in Top 10 results for Newton's Pharmacy
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=homeopathics+sydney

Search for "educational videos" - in Top 10 results for
Marcom Projects - Queensland
http://www.google.com.au/search?hl=en&q=educational+videos&meta=cr%3DcountryAU

Search for "multimedia sydney" - in Top 10 results for
Art of Multimedia
http://www.google.com.au/search?hl=en&q=multimedia+sydney&meta=cr%3DcountryAU

Search for "christian loans" - in Top 10 results for
Calvary Financial Services
http://www.google.com.au/search?hl=en&cr=countryAU&q=christian+loans&spell=1

Search for "pharmacy POS" - in Top 10 results for Simple Retail
http://www.google.com.au/search?hl=en&q=pharmacy+POS&meta=cr%3DcountryAU

Search for "rock climbing insurance" - in Top 10 results for
BMS Austpac Liverpool Insurance Brokers
http://www.google.com.au/search?hl=en&q=rockclimbing+insurance&btnG=Search&meta=cr%3DcountryAU

Search for "Reverse Camera" - in Top 10 results for
Astral Electronics
http://www.google.com.au/search?q=Reverse+Camera&btnG=Search&meta=cr%3DcountryAU

Search for "Supply Chain Benchmarking" - in Top 10 results for
Benchmarking Success
http://www.google.com.au/search?hl=en&q=Supply+Chain+Benchmarking&btnG=Search&meta=

Search for "forklift hire sydney" - in Top 10 results -
for All Lift Forklifts
http://www.google.com.au/#q=forklift+hire+sydney

Search Engine Marketing Training

2005-01-22T13:45:00.000+11:00

Search Engine Marketing Training has been launched from January 2005. It is the first SEO learn by doing course in Australia and is available by email for other countries. It offers tutored and online self-study courses in search engine marketing and optimization. The curriculum covers the subjects in SEO, SEM, PPC advertising, keyword research, link-building, and website usability.

Return to Advanet SEO Consulting Australia Home Page.

Increase Website Visibility

2005-01-06T14:51:00.002+11:00

Your website search engine position will improve by enhancing the meta tags, title and document text. Increasing your website
visibility is our main goal which can be achived by following the
SEO Best Practice.

Considering the increasing complexity of search engines algorithms below are some of the factors, which play a role in website visibility:

Age of the website
Age of content on the website
Length of time domain has been registered
Google Pagerank (Only used in Google's algorithm)
Depth of document in site
Incoming backlinks and anchor text of incoming backlinks
Frequency of content: regularity with which new content is added
Age of link and reputation of linking websites
Website hosting uptime
Whether the site serves different content to different categories of users
Broken outgoing links not rectified promptly
Citations and research sources
Unsafe or illegal content
Uniqueness of the content
Quality of HTML coding, presence of coding errors
Rate of document addition or change
Rate of removal of incoming links to the site
Actual click through rates observed by the search engines for
listings displayed on their SERPs
Text surrounding outward links and incoming backlinks. A link following the words "Sponsored Links" could be ignored
Hand ranking by humans of the most frequently accessed SERPs
Semantic connections of hosted documents

Return to Advanet SEO Consulting Australia Home Page.

Make Search Engine your Salesperson

2004-12-10T11:48:00.001+11:00

Pay-per-click (PPC) advertising, such as Google AdWords and Yahoo Sponsored Search are highly effective way to attract targeted traffic to your website. We will handle the research, set-up the account, manage it and create the best keywords and descriptions for your company unique campaign to generate the maximum amount of leads available for your budget. Prices start from $2 per day.

Contact Advanet

2004-10-24T13:50:00.003+10:00

To find out about our special rates call us on 02 9862 0717

Contact Advanet Pty Ltd

advanet[at]gmail.com

Or submit your questions at our:

Contact form

Competitive Website Analysis

2004-10-02T17:43:00.004+10:00

Do you know your competition and how their websites rank on search engines? Website metrics and research are fast developing areas which generate statistics for your company website against your competititors. It also allows you to measure number of visitors and chart it during the specified time.
Our Search Engine Summary Report will provide overview of your website search positions by keyword and Search Engine. It also shows your visibility statistics against your competitors.
Your web site popularity is becoming crucial factor in business development plans.

Kostenlos SEO Tool

2004-07-25T15:03:00.000+10:00

Find our more about free SEO Tools:
Search Engine Tools

Advanet provides Free SEO Consulting for not for profit organizations.

Contact us for details: advanet@gmail.com

Knowledge Networks Development

2004-07-15T14:38:00.000+10:00

Advanet is engaged in online knowledge networks development publishing news and articles about people and companies. Our Internet collaborative approach makes your company more visible by submitting articles in open-content encyclopedias, travel guides and public forums. Example of a project we are involved in is the largest open content travel guide on the Internet World66 Travel Guide.

Search Engine Optimization

2004-06-18T14:32:00.000+10:00

Search Engine Optimization is one of the most cost effective form of marketing. SEO will make your website competitive and more visible in search engine results. Advanet is adjusting your web pages using effective search terms and track the results as your website traffic increases. We create superior value through innovation, efficiency, quality and customer responsiveness. We offer a variety of SEO services following all major search engines guidelines. SEO professionals have established SEO best practice.

SEO Definition:
"SEO is the attempt to modify something about your Web site to improve the quality of your organic or algorithmic rankings at the big search engines," says Eric Peterson, a JupiterResearch senior analyst.

Google Philosophy

2004-06-10T12:42:00.000+10:00

Google is known for its relaxed corporate culture, reminiscent of the Dot-com boom. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit" and "work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's web site. The company encourages equality along the corporate levels and tells its employees to work on a personal project one day a week. Twice a week there is a roller hockey game in the company parking lot. Source Wikipedia

SEO Consulting

2004-06-02T11:47:00.005+10:00

Advanet focus on improving the website so that it would become search engine friendly for specified keywords. The best natural search engine results are achieved by acquiring links directed to target website and modifying the meta tags and HTML code of the webpages. Please contact Advanet for SEO free analysis.

Below it the SEO process step by step:

1. Identify measurable client objectives and goals.
2. Perform Internet competitive intelligence.
3. Perform keyword analysis and research.
4. Keyword frequency across all webpages.
5. Analysis of the current website design.
6. Ratings of the inbound links.
7. Create strategic plan.
8. Placement of the key terms on the webpages.
9. SEO process which involves website code optimisation.
10. Manual submissions to the most popular search engines and directories.
11. Report and analyse the website statistics.

Advanet methodology confirms to SEO best practice

Emarketing Jobs

2004-05-20T13:27:00.000+10:00

Search Engine Optimization Analyst [Part Time]
A part-time position is available providing various duties dealing with Internet Marketing and Search Engine Optimization.If you understand what it takes to get a website ranked in top positions in all the major search engines for popular keywords, you may have a home with us. Please send your resume and include some details regarding your work. Be ready to demonstrate how you attained rankings and promoted their sites.

Business Development Manager [Full Time]
The Company is currently looking for an energetic, self-starter to contact prospective clients regarding their potentially using Advanet for SEO and Internet Marketing activities. In this role you will work directly with our analytical team as well as senior management. Creating sales opportunities and closing them is the driving force behind the ideal person for this position. Salary, Commission and Bonus programs are offered.

Please send your resume to: advanet@gmail.com

PageRank Explained

2004-05-15T11:46:00.000+10:00

PageRank shows how important a page is on the web in a numeric value. Find out more about the use of outbound links and inbound links and how it can effect your website listings in search engines:
How to make the most of PageRank

Web Performance Monitoring

2004-05-10T11:27:00.000+10:00

Web performance monitoring tool will show you what is being downloaded when you opening the pages of your website.
Follow this link to use the web performance tool:
Webperf.org. Using this tool we tested our website and it takes 3.42 seconds to load at 56K connection link.

Australian Election

2004-04-30T13:41:00.000+10:00

Here is a part of the Internet competitive intelligence report for Australian political parties websites:

Australian Labor Party www.alp.org.au
Estimated 81,600 visitor sessions in the last 30 days

Liberal Party of Australia www.liberal.org.au
Estimated 52,400 visitor sessions in the last 30 days

Australian Greens www.greens.org.au
Estimated 43,900 visitor sessions in the last 30 days

Australian Democrats www.democrats.org.au
Estimated 23,700 visitor sessions in the last 30 days

The Nationals www.nationals.org.au
Estimated 5,500 visitor sessions in the last 30 days

One Nation www.onenation.org.au
Less than 5,000 visitor sessions in the last 30 days

SEO Best Practice

2004-03-28T11:20:00.001+10:00

Here is our list of issues to consider before making a final decision in your SEO company selection.

1. If you are serious about getting good rankings in the search engines so that people can find you, you need an innovative approach. Standard solutions are designed for all types of websites which means that it is not guaranteed to work for your company particularly if your business is in a competitive arena.

2. Personal and fine tuned search engine optimization ensures that content on a website is unique and will be recognised by the search engines. Software driven solutions generate 1000's of pages which in effect is the same content. This too will be recognised by the search engines and potentially be rejected from the database.

3. The only approach for long term success in the search engines is to optimise your company's home site. This is because a micro site approach is disapproved by search engines. It is defined by Google on their website.

4. Hidden text or cloaking where search engine spiders see different content to the user is another method disapproved by search engines.

5. All relevant keywords are important to gain optimum exposure for your company.

6. A good SEO company will be able to provide a track record of successes over a long period of time.

7. A dedicated SEO company will be proactive in finding areas where improvements can be made.

See Advanet results here: Customer Satisfaction

Return to SEO Consulting Australia Home Page.

Pay Per Click Ads

2004-03-17T14:50:00.000+11:00

Pay Per Click Listings PPC is less expensive than banner advertising. You bid on selected keywords and phrases and pay from few cents to few dollars per click to your website. The results can be excellent particularly for niche businesses or marketing campaigns.

Usability Testing

2004-03-12T12:25:00.000+11:00

The look and feel of the website is just as important as the functions it can perform. Useful functionality is often never used as it is to hard access, or is never found by the user at all. The right interface will determine your website success or failure, so you need get it right from the start.

Sample report

2003-12-29T10:48:00.000+11:00

Analysis and Recommendations - Part of the sample report

Web Page Speed Report
URL: http://advanet.blogspot.com
Title: Advanet Pty Ltd

Download Times Connection Rate Download Time
14.4K 11.03 seconds
28.8K 5.92 seconds
33.6K 5.19 seconds
56K 5.42 seconds
ISDN 128K 1.61 seconds
T1 1.44Mbps 0.87 seconds

TOTAL_OBJECTS - Warning! The total number of objects on this page is 14 - consider reducing this to a more reasonable number. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests.
TOTAL_IMAGES - Caution. You have a moderate amount of images on this page (9 ). Consider using fewer images on the site or try re-using the same image in multiple pages to take advantage of caching.
TOTAL_CSS - Caution. The total number of external CSS files on this page is 4 , consider reducing this to a more reasonable number. Combine, refine, and optimize your external CSS files. Ideally you should have one (or even embed CSS for high-traffic pages) on your pages.
TOTAL_SIZE - Congratulations, the total size of this page is 13205 bytes. This page should load in less than eight seconds on a 56Kbps connection - or 3.43 seconds. But there's always room for improvement.
HTML_SIZE - Congratulations, the total size of this HTML file is 5725 bytes, which less than 20K. Assuming that you specify the HEIGHT and WIDTH of your images, this size allows your page to display content in well under 8 seconds, the average time users are willing to wait for a page to display without feedback.
IMAGES_SIZE - Congratulations, the total size of all your images is 4060 bytes, which is less than 15K. Ideally each image should be less than 1160 bytes, to easily fit into one TCP-IP packet.

CSS Web Design

2003-12-22T11:29:00.000+11:00

CSS design represents much more powerful way to design websites. Tables have been used to present web pages for many years now. In the future this practice will gradually fade out to be replaced by CSS design. Using CSS allows your pages to download faster, makes your website much easier to manage, and has numerous web usability, accessibility and search engine optimisation benefits. See the true power of the CSS design CSS Zen Garden

Case Studies

2003-09-15T13:16:00.000+10:00

MarketingSherpa presents case studies in Search Marketing Tactics. Tips how to build your eRetail business and research results on search and online shopping.
Search for MarketingSherpa

Search Engine Statistics

2003-09-05T16:08:00.000+10:00

It is absolutely essential that business owners ensure that their Web sites are ranked and positioned where their customers can find them. Take a look at those three findings about Internet traffic:
1. 85% of all web site traffic originates from search engines
2. 93% of search engine users don't go past the 20th result
3. Search engine visitors are 7 times more likely to turn into business

Google Search Tips

2003-09-02T15:01:00.000+10:00

Visit our Google Tips website and benefit from power search options.
Google Search Tips

Some other places where you can experience Google power:
scholar.google.com
www.soople.com