Google Earth, the site launched in June this year, offers maps and satellite images for regional searches. Although not all areas are highly detailed, some images are very high resolution, and some show sensitive military or government locations.
Countries like India and China expressed concerns about danger of this knowledge to be used in possible attacks against those locations. Debbie Frost, spokewoman for Google, noted that the software uses information already available from public sources however Google welcomes dialogue with governments, and we will be happy to talk to authorities about any concerns they may have.
In Australia there is strong opposition from Australian Nuclear Science and Technology Organisation ANSTO for making the Sydney Lucas Heights nuclear reactor images freely available. And ANSTO demands for the Google Earth images to be completely obscured or at least the quality of imagery downgraded.
Australian SEO Consulting Services, Digital Media Advertising, Website Visibility, Internet Branding
Tuesday, October 18, 2005
Wednesday, October 05, 2005
Search Engine Rankings
According to recent search engine rankings conducted by ComScore Networks Google accounted for 37.3% of searches (up 1.2% from July 2005 search engine rankings), Yahoo! had 29.7% of the search engine traffic, followed by MSN 15.8% , AOL Search 9.6% and Ask Jeeves 6%. Google is also recognized as the best news search engine, most SEO and webmaster friendly search provider and best search ads provider.
Monday, October 03, 2005
Spam Blog Crusade
There is a spam blog crusade going out there. And some people are attempting to explore this trend from a commercial perspective creating spam blog directories and generating lots of traffic to their sites where they usually have AdSense or other type of advertising. Just recently I have seen on Technorati big adds about making money from the blog by placing text links. So what is a spam blog? I guess it is all about where do we draw the line? It would be similar as a question: at which point a man who starts to lose hair becomes a bald man? Sorites paradox again.
For me one of the examples of spam blogging is what bloggers are doing with the keyword "failure". It is an old story I admit, but it will not go away. So, are we going to call all the tens of thousands of bloggers link spammers? I am not here to judge that. And I think that the First Amendment does guarantee freedom of speech and the freedom of links we can have on our blogs. And for those who don't like the results, they most likely missed out on this special sort of voting.
For me one of the examples of spam blogging is what bloggers are doing with the keyword "failure". It is an old story I admit, but it will not go away. So, are we going to call all the tens of thousands of bloggers link spammers? I am not here to judge that. And I think that the First Amendment does guarantee freedom of speech and the freedom of links we can have on our blogs. And for those who don't like the results, they most likely missed out on this special sort of voting.
Thursday, August 25, 2005
Interview with SEO Consultant
I share belief with Terrence Gordon from Performance SEO that Search Engine Optimization will become more of a controlled environment and less of a "wild west" as more companies realize its value and start investing larger sums of money. In his recent interview he has been discussing the value of a page rank, integrating Flash into SEO projects, Google sandbox, SEO competitions and return on investment that companies are receiving from Top Rankings in the search engine results. To view the entire interview see Google Blogoscoped.
Tuesday, June 21, 2005
Relevance in Search Results
The ongoing pursuit by Google for greater relevance in search engine results has been shown in Patent filing #20050071741 - Information Retrieval Based on Historical Data. From now on Google algorithm will analyze the history of your web pages and the history of links to your website. All the information gathered will be used to determine relevance. If you want to prevent your website from disappearing in search results you need to create new content on existing pages and keep adding new web pages.
Wednesday, June 15, 2005
SEO Principles
The following is an excerpt from Infoworld.com
What are some basic SEO principles?
A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:
-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.
-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.
-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.
Why should a company bother to use SEO if it can buy pay-per-click ads?
A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.
How much should a company expect to spend on SEO consulting work?
It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.
What should CMOs look for when evaluating SEO consultants?
In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.
What are some basic SEO principles?
A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:
-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.
-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.
-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.
Why should a company bother to use SEO if it can buy pay-per-click ads?
A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.
How much should a company expect to spend on SEO consulting work?
It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.
What should CMOs look for when evaluating SEO consultants?
In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.
Saturday, June 04, 2005
Google Success and Failure
When searching the Internet one can find lots of optimism there. Google reveals about 74,400,000 results for the word Failure and about 201,000,000 results for the word Success. Perhaps this is why
I am so attracted to the Internet. I just wonder how many times the word success has been used to try to trap some of us into all those fraudulent business schemes.
Searching for failure Michael Moore website is at number two position. I wonder will MichaelMoore.com ever get to be number one in this fun SEO game?
I am so attracted to the Internet. I just wonder how many times the word success has been used to try to trap some of us into all those fraudulent business schemes.
Searching for failure Michael Moore website is at number two position. I wonder will MichaelMoore.com ever get to be number one in this fun SEO game?
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