SEO and Public Relations

John Andrews and Todd Malicoat in their recent posts have attempted to describe 16 reasons why people hate SEOs. I think it is very funny insight about what SEOs struggle with on a daily basis. Expert SEO not only makes you feel really stupid but is a Scary Thing too. "Your Expert SEO comes in and immediately everyone can see she knows her stuff. And your stuff. And his stuff. And that guy's stuff. Nobody is safe. This SEO person seems to hold a very broad yet very, very advanced expertise *and* is one of the most creative people you have ever met. This is scary." And about sacred cows "In fact, SEO Experts know that Sacred Cows make the best hamburger. Your SEO Expert says sell the cows and buy a few plastic cows to put out on the lawn at Christmas." Find out more about 16 Reasons People Hate SEOs.

Thoughtful Comments

Thoughtful comments on a subject of the post may benefit your blog in more ways than one. If your comment is well-written the blog owner will follow it keenly. Adding questions in comments may enhance the post and start a longer discussion which will lead to clarification of the main subject. Your comments will also add quality back links to your blog which in turn will make your blog more visible on search engines. By adding comments bloggers feel encouraged to continue with their writing. On the other hand authors of nuisance comments know what they are doing. And their strategy never goes a long way, since they will be ignored at best or simply deleted and forgotten.

Practical SEO Workshop

We will be presenting an interactive SEO workshop on how to design and update the websites for search engine visibility. During the practical search engine optimisation session we identify opportunities for immediate improvement based on the websites submitted by workshop participants. The date for Sydney workshop is scheduled for December 11. Starting from evaluation of actual websites we will analyse the search term selection, meta tags strategies and linking options. With plenty of personal attention from our SEO tutor you will learn how to increase your branding and competitive advantage on the search engines. At the conclusion the clear SEO strategy will be presented on case by case basis.

Government Web Usability

In a recent October issue of Government News magazine I have found an article about usability issues with respect to government organizations websites in Australia. Document dumping seems to be quite a common way of adding and building web pages. The end result is that things are hard to find and there is a lack of website functionally. On a bright side more government departments are conducting usability studies and improving their websites. One of the good examples is Australia.gov.au website. However in my opinion they should capitalize the link to business.gov.au on the left side. It is not a capital letter at the moment, possibly they refer to small business? Also search for Australian government on Google shows as a second result: " Not Found - australia.gov.au Australian Government Australian Government ... We're sorry, but there is no australia.gov.au web page that matches your request." That gives very unprofessional look. Also the third website on the list www.gov.au shows very poor title tag: Home - www.gov.au. There is still a big area for improvement here.

SEO Bootcamp Sydney

This year Search Engine Boot camp organized in Sydney on 30 November will be dedicated to SEO and SEM topics. The agenda will cover subjects from intelligent keywords research, SEO site structure, local search and PPC management tools. The afternoon sessions will focus on advanced SEO about optimising for flash and database driven websites. The case study or rather live interactive SEO clinic will have a website analysed for search engine friendliness. For more information visit:
www.searchenginebootcamp.com.au/wordpress

Search Engine Strategies

Last month San Jose was a place to be for all search engine marketing professionals. And they came in thousands to find out about the latest trends in SEO market, Internet advertising, search optimization issues and all related areas. Search Engine Strategies conference was as usual very loud with bright lights and all the companies trying to outdo each other on the exhibition floor. The big fun moments came as we were invited to Mountain View Googleplex for the Fifth annual Google Dance where we had the opportunity to meet with Google engineers and visit Google Labs technology playground area. For more visit the official SES Strategies website.

World Wide Web Origins

The history of the World Wide Web started just 15 years ago on August 6, 1991 by Sir Tim Berners-Lee. On that date the first web site was built http://info.cern.ch and put online. Later on that day Tim Berners-Lee wrote a post on the alt.hypertext newsgroup introducing his world wide web project to the world. In the original post he said: "The WorldWideWeb (WWW) project aims to allow links to be made to any information anywhere. The address format includes an access method (=namespace), and for most name spaces a hostname and some sort of path. The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the web to other areas, and having gateway servers for other data. Collaborators welcome!"
The greatest thing is that his idea is available freely, with no patent and no royalties due, so it keeps spreading like a wild fire.