Monday, November 17, 2003

Sample report

Analysis and Recommendations - Part of the sample report

Web Page Speed Report
Title: Advanet Pty Ltd

Download Times Connection Rate Download Time
14.4K 11.03 seconds
28.8K 5.92 seconds
33.6K 5.19 seconds
56K 5.42 seconds
ISDN 128K 1.61 seconds
T1 1.44Mbps 0.87 seconds

TOTAL_OBJECTS - Warning! The total number of objects on this page is 14 - consider reducing this to a more reasonable number. Combine, refine, and optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and minimize HTTP requests.
TOTAL_IMAGES - Caution. You have a moderate amount of images on this page (9 ). Consider using fewer images on the site or try re-using the same image in multiple pages to take advantage of caching.
TOTAL_CSS - Caution. The total number of external CSS files on this page is 4 , consider reducing this to a more reasonable number. Combine, refine, and optimize your external CSS files. Ideally you should have one (or even embed CSS for high-traffic pages) on your pages.
TOTAL_SIZE - Congratulations, the total size of this page is 13205 bytes. This page should load in less than eight seconds on a 56Kbps connection - or 3.43 seconds. But there's always room for improvement.
HTML_SIZE - Congratulations, the total size of this HTML file is 5725 bytes, which less than 20K. Assuming that you specify the HEIGHT and WIDTH of your images, this size allows your page to display content in well under 8 seconds, the average time users are willing to wait for a page to display without feedback.
IMAGES_SIZE - Congratulations, the total size of all your images is 4060 bytes, which is less than 15K. Ideally each image should be less than 1160 bytes, to easily fit into one TCP-IP packet.

Monday, September 15, 2003

Case Studies

MarketingSherpa presents case studies in Search Marketing Tactics. Tips how to build your eRetail business and research results on search and online shopping.
Search for MarketingSherpa

Friday, September 05, 2003

Search Engine Statistics

It is absolutely essential that business owners ensure that their Web sites are ranked and positioned where their customers can find them. Take a look at those three findings about Internet traffic:
1. 85% of all web site traffic originates from search engines
2. 93% of search engine users don't go past the 20th result
3. Search engine visitors are 7 times more likely to turn into business