Saturday, January 22, 2005

Search Engine Marketing Training

Search Engine Marketing Training has been launched from January 2005. It is the first SEO learn by doing course in Australia and is available by email for other countries. It offers tutored and online self-study courses in search engine marketing and optimization. The curriculum covers the subjects in SEO, SEM, PPC advertising, keyword research, link-building, and website usability.

Return to Advanet SEO Consulting Australia Home Page.

Thursday, January 06, 2005

Increase Website Visibility

Your website search engine position will improve by enhancing the meta tags, title and document text. Increasing your website
visibility is our main goal which can be achived by following the
SEO Best Practice.

Considering the increasing complexity of search engines algorithms below are some of the factors, which play a role in website visibility:

Age of the website
Age of content on the website
Length of time domain has been registered
Google Pagerank (Only used in Google's algorithm)
Depth of document in site
Incoming backlinks and anchor text of incoming backlinks
Frequency of content: regularity with which new content is added
Age of link and reputation of linking websites
Website hosting uptime
Whether the site serves different content to different categories of users
Broken outgoing links not rectified promptly
Citations and research sources
Unsafe or illegal content
Uniqueness of the content
Quality of HTML coding, presence of coding errors
Rate of document addition or change
Rate of removal of incoming links to the site
Actual click through rates observed by the search engines for
listings displayed on their SERPs

Text surrounding outward links and incoming backlinks. A link following the words "Sponsored Links" could be ignored
Hand ranking by humans of the most frequently accessed SERPs
Semantic connections of hosted documents

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