Monday, April 17, 2006

SEO and Journalism

How to give your post or an article search engine friendly title? That is the question which some journalists and bloggers are considering. The New York Times in the recent article This Boring Headline Is Written for Google is elaborating on how to attract search engine spiders and do not bore readers at the same time. It will be a difficult act to balance.
"The news media are gingerly stepping into the field of SEO. It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year. SEO seems to be an endless chess game. The optimizer wizards devise some technical trick to outwit the search-engine algorithms that rank the results of a search. The search engines periodically change their algorithms to thwart such self-interested manipulation, and the game starts again."