Australian SEO Consulting Services, Digital Media Advertising, Website Visibility, Internet Branding
Friday, March 12, 2004
Usability Testing
The look and feel of the website is just as important as the functions it can perform. Useful functionality is often never used as it is to hard access, or is never found by the user at all. The right interface will determine your website success or failure, so you need get it right from the start.
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Jakob Nielsen who was a researcher at Sun Microsystems, popularized the concept of using numerous small usability tests - typically with only five test subjects each - at various stages of the development process. His argument is that, once it is found that two or three people are totally confused by the home page, little is gained by watching more people suffer through the same flawed design. "Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford." Nielsen subsequently published his research and coined the term heuristic evaluation.
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