Friday, June 08, 2007

Politics and Search Engines

Looking at important title tags of two major political parities in Australia it seems that Labour Party has updated their meta tags recently trying to present a subtle political message for anyone using search engines. Liberal Party has done nothing so far and we are presented with very boring and unappealing message. Liberals are not getting good advice on optimising their website for search engines, but at the same time they prefer to spend hundreds of millions of dollars mostly for TV ads. According to Labour Party website, by election day later this year, John Howard will spent at least $850 million on taxpayer funded government advertising.
The Liberal Party of Australia
Official site of the Liberal Party of Australia. Features news, events, current topics, contact information and links ... www.liberal.org.au
Australian Labor Party
HOWARD'S ADVERTISING BLITZ. John Howard is wasting taxpayers' money at record speed. By election day later this year, he will have spent at least $850 ... www.alp.org.au

4 comments:

  1. It is back to normal in regards of political parties websites imprtant title tags. They look amazingly similar:

    Australian Labor Party: Official site for the Australian Labor Party. Includes news, events, policies, contacts and links to State sites.

    The Liberal Party of Australia: Official site of the Liberal Party of Australia. Features news, events, current topics, contact information and links.

    ReplyDelete
  2. I have noticed that when searching for "working families" on Google the following add appears:

    Australia Is Working
    Workplace reform means more jobs
    and more growth. Vote Liberal.
    www.liberal.org.au

    ReplyDelete
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