Five mistakes in SEO

MyHome in Difficulty

Major online Australian property portal MyHome is about to shut down its website after burning cash for past 15 months. MyHome.com.au owners are Microsoft and PBL which shows that having money is just not enough to succeed or should I say to survive in business. They have spent around 20 millions dollars in an attempt to capture a share of the $140 million online property advertising market. However MyHome found that it could not attract nearly enough online property searchers to at least break even. Unique visitors have reached half a million per month, while Domain.com.au has two million and Realestate.com.au more than four million unique browsers. The costs were too high and hence the decision to pull the plug. From SEO perspective the website has been only at around # 18 on Google while searching for "property for sale". Failure to get to top 5 listings as well as usabilty issues had a negative impact on the whole business model.

Kitchens and SEO

Article "How to scale Mt. Google" in Business 2.0 magazine described a story on kitchen cabinetry online store - Kitchen Cabinet Mart based in Northern California. From humble beginnings when a website ranked low on Google, the owner Giovanna Villanueva has managed to get to number one listing. By methodical application of many SEO techniques when searching for "kitchen cabinets" (very popular phrase in this category) her website pops up at the top of Google's very important first page, even ahead of one of the country's largest cabinetmakers, Merillat Industries. The small business website KitchenCabinetMart.com went up from few orders to $10,000 in sales per month and Villanueva says that she can hardly keep up with all the inquiries and orders.

Customer Satisfaction

Below are some of our customers search engine positioning results. We are not able to guarantee your company number one position on Google or Yahoo searches. However in most cases being at top five positions in the search results is the best outcome of our SEO process.

Click on the Google links below to see the search results for our selected customers:

Search for "boat syndicate" - in Top 10 results for Smartboating
http://www.google.com.au/search?hl=en&safe=active&q=boat+syndicate&meta=

Search for "safety dvds" - in Top 10 results for FutureMedia
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=safety+dvds

Search for "homeopathics sydney" - in Top 10 results for Newton's Pharmacy
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=homeopathics+sydney

Search for "educational videos" - in Top 10 results for
Marcom Projects - Queensland
http://www.google.com.au/search?hl=en&q=educational+videos&meta=cr%3DcountryAU

Search for "multimedia sydney" - in Top 10 results for
Art of Multimedia
http://www.google.com.au/search?hl=en&q=multimedia+sydney&meta=cr%3DcountryAU

Search for "christian loans" - in Top 10 results for
Calvary Financial Services
http://www.google.com.au/search?hl=en&cr=countryAU&q=christian+loans&spell=1

Search for "pharmacy POS" - in Top 10 results for Simple Retail
http://www.google.com.au/search?hl=en&q=pharmacy+POS&meta=cr%3DcountryAU

Search for "rock climbing insurance" - in Top 10 results for
BMS Austpac Liverpool Insurance Brokers
http://www.google.com.au/search?hl=en&q=rockclimbing+insurance&btnG=Search&meta=cr%3DcountryAU

Search for "Reverse Camera" - in Top 10 results for
Astral Electronics
http://www.google.com.au/search?q=Reverse+Camera&btnG=Search&meta=cr%3DcountryAU

Search for "Supply Chain Benchmarking" - in Top 10 results for
Benchmarking Success
http://www.google.com.au/search?hl=en&q=Supply+Chain+Benchmarking&btnG=Search&meta=

Search for "forklift hire sydney" - in Top 10 results -
for All Lift Forklifts
http://www.google.com.au/#q=forklift+hire+sydney