Friday, April 22, 2005

Benedict XVI and Internet

Before new pope, Benedict XVI, has choosen his name, the Internet domain name www.benedictXVI.com was already taken. Shortly after, the domain name was offered for sale on eBay.com with the price well above $1000 last time I looked.

The other popular spot on the Internet is unofficial blog covering His Holiness thepopeblog.blogspot.com. If you need to contact the pope he got himself the email address: benedictxvi@vatican.va.

Friday, April 15, 2005

Elusive Google Sandbox

Google created the sandbox new website filter starting in March, 2004. The main reason was to stop spam related websites from adding large number of purchased links, to achive high rankings for their keywords from the date of launch. Only some websites are placed in the sandbox, but it happens more frequently for those websites which are seeking rankings for highly competitive keyword phrases. In order for your site to get out of the sandbox, you need to continue building strong incoming links, have good link anchor text, and add more keyword rich relevant content on your webpages. Google does not say much about sandbox effect, and when you search for sandbox term you will find Google Adwords Keyword Tool as the first result.

Saturday, April 09, 2005

Yahoo supports Wikipedia

Yahoo Search engine will supply hardware and other resources to the Wikimedia Foundation Inc. to support that nonprofit organization's free Wikipedia online encyclopedia. Yahoo Search also will feature abstracts of Wikipedia content at the top of relevant search results in the form of shortcuts, which are either factual information or links to factual information. Yahoo's shortcuts are intended to give the answers right on the search results page, so users don't have to browse away to other websites for the desired information.

Friday, March 25, 2005

Search Results and Blog Power

Blogs are achieving much higher search engine rankings than most websites from the same business sector. As an example when you type in Google the two word phrase business world you will see that blog www.blogbusinessworld.blogspot.com ranks # 5 out of 439,000,000 results, just few positions behind BBC News. We could debate of the importance of the search results but the fact is there are many far wealthier organizations, with expensively designed traditional websites, ranked behind that blog. And as everyone knows higher traffic to the blog or website equals higher sales revenue.

Thursday, March 10, 2005

Customer Satisfaction

Below are some of our customers search engine positioning results. We are not able to guarantee your company number one position on Google or Yahoo searches. However in most cases being at top five positions in the search results is the best outcome of our SEO process.

Click on the Google links below to see the search results for our selected customers:

Search for "boat syndicate" - in Top 10 results for Smartboating
http://www.google.com.au/search?hl=en&safe=active&q=boat+syndicate&meta=

Search for "safety dvds" - in Top 10 results for FutureMedia
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=safety+dvds

Search for "homeopathics sydney" - in Top 10 results for Newton's Pharmacy
http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=homeopathics+sydney

Search for "educational videos" - in Top 10 results for
Marcom Projects - Queensland
http://www.google.com.au/search?hl=en&q=educational+videos&meta=cr%3DcountryAU

Search for "multimedia sydney" - in Top 10 results for
Art of Multimedia
http://www.google.com.au/search?hl=en&q=multimedia+sydney&meta=cr%3DcountryAU

Search for "christian loans" - in Top 10 results for
Calvary Financial Services
http://www.google.com.au/search?hl=en&cr=countryAU&q=christian+loans&spell=1

Search for "pharmacy POS" - in Top 10 results for Simple Retail
http://www.google.com.au/search?hl=en&q=pharmacy+POS&meta=cr%3DcountryAU

Search for "rock climbing insurance" - in Top 10 results for
BMS Austpac Liverpool Insurance Brokers
http://www.google.com.au/search?hl=en&q=rockclimbing+insurance&btnG=Search&meta=cr%3DcountryAU

Search for "Reverse Camera" - in Top 10 results for
Astral Electronics
http://www.google.com.au/search?q=Reverse+Camera&btnG=Search&meta=cr%3DcountryAU

Search for "Supply Chain Benchmarking" - in Top 10 results for
Benchmarking Success
http://www.google.com.au/search?hl=en&q=Supply+Chain+Benchmarking&btnG=Search&meta=

Search for "forklift hire sydney" - in Top 10 results -
for All Lift Forklifts
http://www.google.com.au/#q=forklift+hire+sydney

Saturday, January 22, 2005

Search Engine Marketing Training

Search Engine Marketing Training has been launched from January 2005. It is the first SEO learn by doing course in Australia and is available by email for other countries. It offers tutored and online self-study courses in search engine marketing and optimization. The curriculum covers the subjects in SEO, SEM, PPC advertising, keyword research, link-building, and website usability.







Return to Advanet SEO Consulting Australia Home Page.

Thursday, January 06, 2005

Increase Website Visibility

Your website search engine position will improve by enhancing the meta tags, title and document text. Increasing your website
visibility is our main goal which can be achived by following the
SEO Best Practice.

Considering the increasing complexity of search engines algorithms below are some of the factors, which play a role in website visibility:

Age of the website
Age of content on the website
Length of time domain has been registered
Google Pagerank (Only used in Google's algorithm)
Depth of document in site
Incoming backlinks and anchor text of incoming backlinks
Frequency of content: regularity with which new content is added
Age of link and reputation of linking websites
Website hosting uptime
Whether the site serves different content to different categories of users
Broken outgoing links not rectified promptly
Citations and research sources
Unsafe or illegal content
Uniqueness of the content
Quality of HTML coding, presence of coding errors
Rate of document addition or change
Rate of removal of incoming links to the site
Actual click through rates observed by the search engines for
listings displayed on their SERPs

Text surrounding outward links and incoming backlinks. A link following the words "Sponsored Links" could be ignored
Hand ranking by humans of the most frequently accessed SERPs
Semantic connections of hosted documents


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