Thursday, May 20, 2004

Emarketing Jobs

Search Engine Optimization Analyst [Part Time]
A part-time position is available providing various duties dealing with Internet Marketing and Search Engine Optimization.If you understand what it takes to get a website ranked in top positions in all the major search engines for popular keywords, you may have a home with us. Please send your resume and include some details regarding your work. Be ready to demonstrate how you attained rankings and promoted their sites.

Business Development Manager [Full Time]
The Company is currently looking for an energetic, self-starter to contact prospective clients regarding their potentially using Advanet for SEO and Internet Marketing activities. In this role you will work directly with our analytical team as well as senior management. Creating sales opportunities and closing them is the driving force behind the ideal person for this position. Salary, Commission and Bonus programs are offered.

Please send your resume to: advanet@gmail.com

Saturday, May 15, 2004

PageRank Explained

PageRank shows how important a page is on the web in a numeric value. Find out more about the use of outbound links and inbound links and how it can effect your website listings in search engines:
How to make the most of PageRank

Monday, May 10, 2004

Web Performance Monitoring

Web performance monitoring tool will show you what is being downloaded when you opening the pages of your website.
Follow this link to use the web performance tool:
Webperf.org. Using this tool we tested our website and it takes 3.42 seconds to load at 56K connection link.

Friday, April 30, 2004

Australian Election

Here is a part of the Internet competitive intelligence report for Australian political parties websites:

Australian Labor Party www.alp.org.au
Estimated 81,600 visitor sessions in the last 30 days

Liberal Party of Australia www.liberal.org.au
Estimated 52,400 visitor sessions in the last 30 days

Australian Greens www.greens.org.au
Estimated 43,900 visitor sessions in the last 30 days

Australian Democrats www.democrats.org.au
Estimated 23,700 visitor sessions in the last 30 days

The Nationals www.nationals.org.au
Estimated 5,500 visitor sessions in the last 30 days

One Nation www.onenation.org.au
Less than 5,000 visitor sessions in the last 30 days

Sunday, March 28, 2004

SEO Best Practice

Here is our list of issues to consider before making a final decision in your SEO company selection.

1. If you are serious about getting good rankings in the search engines so that people can find you, you need an innovative approach. Standard solutions are designed for all types of websites which means that it is not guaranteed to work for your company particularly if your business is in a competitive arena.

2. Personal and fine tuned search engine optimization ensures that content on a website is unique and will be recognised by the search engines. Software driven solutions generate 1000's of pages which in effect is the same content. This too will be recognised by the search engines and potentially be rejected from the database.

3. The only approach for long term success in the search engines is to optimise your company's home site. This is because a micro site approach is disapproved by search engines. It is defined by Google on their website.

4. Hidden text or cloaking where search engine spiders see different content to the user is another method disapproved by search engines.

5. All relevant keywords are important to gain optimum exposure for your company.

6. A good SEO company will be able to provide a track record of successes over a long period of time.

7. A dedicated SEO company will be proactive in finding areas where improvements can be made.


See Advanet results here: Customer Satisfaction









Return to SEO Consulting Australia Home Page.

Wednesday, March 17, 2004

Pay Per Click Ads

Pay Per Click Listings PPC is less expensive than banner advertising. You bid on selected keywords and phrases and pay from few cents to few dollars per click to your website. The results can be excellent particularly for niche businesses or marketing campaigns.

Friday, March 12, 2004

Usability Testing

The look and feel of the website is just as important as the functions it can perform. Useful functionality is often never used as it is to hard access, or is never found by the user at all. The right interface will determine your website success or failure, so you need get it right from the start.