Monday, December 05, 2005

SEO Marketing Boom

Search engine optimization (SEO) and Search engine marketing (SEM) are becoming more recognized form of online advertising for ever-growing number of companies. Over 12 billion dollars will be spent this year in the United States alone. In Australia this figure is close to 90 million dollars. Many big companies like for example Procter & Gamble are cutting back on their TV ad spending, and increasing funds for Internet brand building. The main challenge for SEO companies is to ensure that the websites of their customers are appearing first in the search engine results when certain keywords for products or services are requested. However this will become increasingly difficult as more companies will enhance their websites to compete for top search results.

3 comments:

  1. Many often quote these guidelines, which are very fundamental for internet marketing and seo optimization. However, people are often obsessed by the popularity buzz without recognizing the fact that even the popular ones are bound to follow these benchmarks before making it big.
    Seo Melbourne

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